Implement Responsible Sourcing

Our Goals

By 2016

We aim to have completed Responsible Sourcing Audits for 90% of our direct supply base and reached compliance with 70%.

By 2017

We also commit to 100% of our soya being traceable.

By 2020

100% of wild-caught and farmed seafood ingredients to be sustainably sourced.

Our Point of View: Purina, Sustainability, and Sourcing

Whether it’s a pet owner, supermarket or vet, everyone wants to know where our ingredients come from and any environmental impacts that their sourcing may have had. Likewise, they want to know what sourcing policies we are putting in place.

At Purina, sustainability in the sourcing process is constantly developing. We’re committed to ensuring our suppliers produce high quality raw materials in a responsible and sustainable way. We are already working with our suppliers on the importance of having good traceability and engaging our suppliers with third party partners to evaluate our full supply chain. For example, we work with organisations such as Proforest and Sustainable Fisheries Partnership to determine how sustainable our practices are. This work puts us at the forefront of what Nestlé is doing, as a whole, in sustainable sourcing.

On a daily basis, we are not only working with our partner organisations but our team often meets suppliers and buyers as well as visiting production sites. This gives us a good understanding how our suppliers operate. While it can be difficult to get out to all our suppliers, as some of our products have a very complex supply chain, we are putting new initiatives in place like farm assessments to make sure that all our supply chain, back to farm level, is sustainable.

Purina’s sustainability and sourcing record is important. That’s why we have established long-term sourcing strategies for the materials in our products, so consumers and stakeholders can trust the way our ingredients are sourced.

Building on Nestlé CSV

Nestlé has developed Responsible Sourcing guidelines for 12 key commodities (palm oil, soya, sugar, paper, coffee, cocoa, dairy, seafood, shea, vanilla, hazelnut, and meat, poultry and eggs).

Nestlé Commitment: Implement responsible sourcing in our supply chain

Read more about Nestlé CSV

Implement responsible sourcing

Our other commitments

Create jobs at Purina for young people across Europe

We recognise that attracting and retaining great people is critical for the future of our business.


Promote pets in the workplace

We want to use our expertise in allowing pets in our offices to help other companies do the same.


Remove artificial colourants from our products

Many of our products are already free from artificial colourants. By 2023 all will be.


Deliver accessible product information and pet care advice

We believe in empowering consumers to make informed choices.


Promote responsible pet ownership programmes for children

We want to help educate more children across Europe to learn about responsible pet ownership.


Lead the industry in pet nutrition and health research

As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.


Help reduce the risk of pet obesity through collaborative prevention programmes

At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.


Improve the environmental performance of Purina’s packaging

We have an obligation to reduce our environmental impact and encourage recycling.


Promote pet adoption through collaborations and partnerships

We want to help more pets find loving homes.