Promote Responsible Pet Ownership Programmes for Children
Our Goal
By 2023
2,000,000 children participating in our programmes.
Our Point of View
At Purina, we believe that when people and pets bond, life becomes richer and that there are multifaceted benefits to pet ownership. Children are the next generation of pet owners and its important that they recognise the benefits of pets and understand how best to behave around them. Pets teach children life lessons of responsibility, showing affection and respecting boundaries.
We want to ensure that as many children as possible across Europe learn about responsible pet ownership from how to approach a pet, how to understand their behaviour, how to care for, feed and groom a pet; shaping them into responsible pet owners of the future.
Existing Programmes
Across Europe we have had many countries running successful responsible pet ownership programmes for many many years. Animal welfare bodies In Italy, for example, the ‘Scuola di Petcare’ has been running for 10 years, educating roughly 250,000 primary school children and their families about the benefits of responsible pet ownership. We have similar programmes in France, Russia and Germany to name a few.
Our other commitments
Create jobs at Purina for young people across Europe
We recognise that attracting and retaining great people is critical for the future of our business.
Promote pets in the workplace
We want to use our expertise in allowing pets in our offices to help other companies do the same.
Remove artificial colourants from our products
Many of our products are already free from artificial colourants. By 2023 all will be.
Deliver accessible product information and pet care advice
We believe in empowering consumers to make informed choices.
Implement responsible sourcing
We’re committed to ensuring that we and our suppliers act in a responsible and sustainable way.
Lead the industry in pet nutrition and health research
As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.
Help reduce the risk of pet obesity through collaborative prevention programmes
At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.
Improve the environmental performance of Purina’s packaging
We have an obligation to reduce our environmental impact and encourage recycling.
Promote pet adoption through collaborations and partnerships
We want to help more pets find loving homes.